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Double 11 (11/11) is China's largest annual online shopping festival. Unlike Black Friday, which primarily focuses on steep discounts over...
In China's competitive retail landscape, global fashion brands are moving beyond traditional stores to create memorable engaging moments.Based on our...
Ready for the seasonal shift as a fashion brand? As fashion turns towards warmth and layered style, understanding the "what"...
Recently, the term “Economic Boom Beauty” (经济上行的美) has gone viral on RedNote (Xiaohongshu), sparking a wave of collective nostalgia. This trend represents...
Since 2024, several international contemporary luxury women’s fashion brands have accelerated their expansion into the Chinese market. Notable names include Sézane,...
Labubu, the whimsical creature designed by artist Kasing Lung, has transcended its origins as a niche collectible to become a...
The balletcore movement in China has transformed from a fleeting trend into a substantial market force, redefining how elegance translates...
In the dynamic world of luxury jewelry, one brand is making waves in China and beyond: Laopu Gold. Dubbed the “Hermès...
A Social Media Shift That Fashion Brands Can’t Ignore In January, a major shift reshaped the digital landscape: TikTok refugees—users...
In 2024, success in China’s luxury market means more than just selling high-end goods. It’s about creating value, telling stories,...
Double 11, China’s biggest e-commerce event, has wrapped up for 2024, and the numbers are staggering. The festival, also known...
Lifestyle Trends: Gen Z's New Approach to Living A recent online discussion among Chinese netizens has highlighted the contrasting lifestyles...
If you’re in the fashion industry or e-commerce in China, live-streaming on Little Red Book might just be the missing...
As a luxury brand nowadays, catering to the needs of Chinese shoppers and tourists is no longer a mere consideration—it’s...
